Launched in April 2006, the SHE brand quickly became the leading brand in the perfume industry. It has managed to become the innovative face of young girls with its striking, attractive and dizzying scents in its modern box with color lines symbolizing dynamism and to appeal to all young girls with its different varieties.

"She" perfumes, specially designed for young girls who are open to innovation, follow fashion, self-confident, excited, modern and fun, bring a delicate, subtle and elegant touch.

In addition to perfume and deodorant, the brand's product portfolio also includes roll-ons, which hit the shelves in April 2008. "She" appeals to all kinds of styles with its Fun, Cool, Sexy, Love, Angel and Clubber perfume types, which have been preferred by young girls in recent years!